• The advertising effect

How to Change Behaviour 

• • Author, Adam Ferreir 
• Differentiate or die
  • Survival in our era of killer competition
  •  Author, Jack Trout 
• Selling the invisible 
  • A field guide to modern marketing 
  •  Author, Harry Beckwith
• Chief marketing officer at work 
  •  Author, Josh Steimle 
• Content ink

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses 

• •  Author, Joe Pulizzi 
• brainfluence 

 100 Ways to Persuade and Convince Consumers with Neuromarketing

• •   Author, Roger Dooley
• The marketing classic positioning

The Battle for Your Mind

• • Author, Al ries 
• Brand aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

•  Author, Brad VanAuken