• The advertising effect
      • How to Change Behaviour 

          • Author, Adam Ferreir 
        • Differentiate or die
          • Survival in our era of killer competition
          •  Author, Jack Trout 
        • Selling the invisible 
          • A field guide to modern marketing 
          •  Author, Harry Beckwith
        • Chief marketing officer at work 
          •  Author, Josh Steimle 
        • Content ink
      • How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses 

          •  Author, Joe Pulizzi 
        • brainfluence 
      •  100 Ways to Persuade and Convince Consumers with Neuromarketing

          •   Author, Roger Dooley
        • The marketing classic positioning
      • The Battle for Your Mind

          • Author, Al ries 
        • Brand aid
      • A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

        •  Author, Brad VanAuken
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